About Crestview Family Dentistry
Founded in 2011 by Dr. Elena Martinez, Crestview has served over 9,200 Charlotte-area patients with same-day emergencies, HIPAA-compliant intake, Invisalign Diamond Provider treatment, and a team that remembers every kid by name.
Dr. Elena Martinez started Crestview in 2011 after eight years inside two larger Charlotte practices — watching patients get treatment plans they did not understand, emergency callers shuffled to voicemail at 4pm, and front desks too overwhelmed to verify insurance until the morning of the appointment. The patient experience was an afterthought.
Crestview was built around three commitments: every patient with pain seen the same day they call, every treatment plan presented in writing with insurance estimate and transparent pricing, and every PHI touchpoint handled through HIPAA-compliant systems with a signed BAA. Those commitments have not changed in 15 years, and they are why families come back to us across three generations.
18 years of growth in Greater Charlotte, built entirely on referrals and repeat customers.
Dr. Elena Martinez opens Crestview Family Dentistry on Carmel Road in Ballantyne with a single operatory and one hygienist. Early patients come from a Ballantyne neighborhood pediatric office that needed a family practice for the parents.
Nicole Patel joins as Practice Manager. Crestview adds a second operatory and a dedicated pediatric chair. The same-day emergency promise becomes an official policy — every patient with pain seen the day they call.
Dr. Martinez completes Invisalign provider certification and begins offering clear aligner treatment. Within 18 months Crestview is treating 60+ Invisalign cases per year and earns Preferred Provider status.
Dr. James Kim joins as Associate Dentist after his endodontic residency. Crestview begins offering single-visit root canals in-house instead of referring out — patients who need both restorative and endodontic work get it under one roof.
Crestview adds CEREC same-day crown technology — patients with broken teeth or failed crowns leave with a permanent restoration the same visit. Cumulative active patients cross 8,000 across Mecklenburg, Union, and Cabarrus counties.
Dr. Martinez earns Invisalign Diamond Provider status — the top 1% of providers nationally based on case volume and outcomes. Diamond status unlocks the most complex aligner cases including teen cases and major orthodontic corrections.
VantaWeb's Anna AI takes over inbound calls 24/7 — booking emergency tooth pain into same-day slots, capturing HIPAA-compliant insurance intake, sending new patient forms before the first visit, and running multi-touch recall outreach. After-hours call capture goes from 28% to 99%; hygiene utilization climbs 14% in the first 6 months.
Crestview has been on Carmel Road long enough to remember when Ballantyne was a single shopping center. Being local is not a marketing line — it is where Dr. Martinez sends her own kids to school and where Nicole runs the Dilworth 5K every spring.
Community involvement is kept practical and repeatable, not performative.
Give Kids A Smile annual event — Free dental care day every February for uninsured and underinsured children in the Charlotte area. 2024 event served 87 children with cleanings, exams, sealants, and treatment scheduling. Every team member participates.
Charlotte Family Housing partner — Quarterly pro bono dental clinics for families transitioning out of homelessness through Charlotte Family Housing. Cleanings, exams, urgent restorative work — no cost, no insurance verification, no questions.
Second Harvest Food Bank annual drive — Company-wide food drive every November. 2024 drive collected 1,800 lbs of non-perishables. Patient referral discount offered for families who participate in the drive.
CPCC Dental Hygiene partnership — Three paid externship slots per year in partnership with the Dental Hygiene program at Central Piedmont Community College. Two current hygienists came through this pipeline.
The people who set the standards every technician follows on every visit.
17 years in clinical dentistry, the last 15 as founder of Crestview. Dr. Martinez completed her DDS at UNC School of Dentistry and trained in cosmetic and implant dentistry at the Spear Education campus. She built Crestview around three commitments: every patient seen the same day they call with pain, every treatment plan presented in writing with transparent pricing, and HIPAA-compliant systems for every PHI touchpoint. Diamond Provider Invisalign status earned through case volume + outcomes. Based in Ballantyne.
12 years in clinical dentistry, 8 with Crestview. Dr. Kim leads the practice's endodontic (root canal) work using rotary instrumentation and digital apex locators — most cases completed in a single visit. He also handles complex restorative cases involving multiple crowns or implant restorations. Based in Myers Park.
14 years in dental practice operations, joining Crestview in 2014. Nicole oversees scheduling, insurance verification, the integration between Anna AI and Dentrix, and the patient communication workflow. She introduced the same-day emergency promise and built the recall outreach program that has lifted hygiene utilization 14% year-over-year. Lives in Dilworth.
Every technician is a direct employee. Dental license numbers are verifiable at ncdentalboard.org.
Learn more about VantaWeb's AI receptionist platform and how it compares to alternatives.
VantaWeb builds and launches your dental site in 7 days. Anna books every emergency tooth pain call into a same-day slot, captures HIPAA-compliant insurance intake, runs recall outreach, and never sends a patient to voicemail — so your front desk can focus on the patients in your chairs.
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