Founded in East Nashville
Sam Reyes launches Verdant with two crew members and one truck out of a shop on Dickerson Pike. Early focus is residential mowing and small landscape projects. First customers come from a Brentwood neighborhood email list.
About Verdant Landscape & Lawn
Middle Tennessee's landscape company built for the long-term property
Founded in 2011, Verdant maintains over 2,800 Nashville-area properties with licensed crews, recurring contracts, smart-controller irrigation, and a 1-year plant warranty on every install.
Why we built Verdant the way we built it
Sam Reyes started Verdant in 2011 after seven years inside a regional grounds-management chain — watching the same pattern repeat year after year: customers shuffled between rotating crews, fertilization treatments applied at the wrong time of year, HOA accounts treated like an afterthought, and irrigation installs that created drainage problems they were supposed to solve.
Verdant was built around three commitments: same crew every visit, TN-licensed applicators on every chemical job, and recurring contracts that customers actually want to renew. Those commitments have not changed in 15 years, and they are why our average residential customer is in year six of their contract — and why our HOA accounts renew without going to bid.
2,800+
Nashville-area properties since 2011
4.9★
Average across 612 Google reviews
15
Years serving Greater Nashville
94%
Annual contract renewal rate
How Verdant grew
15 years of growth in Greater Nashville, built on recurring contracts, multi-year HOA accounts, and same-crew-every-visit consistency.
TN Pesticide Applicator license
Sam completes the Tennessee Department of Agriculture Commercial Pesticide Applicator certification and Verdant is issued license TN-LND-047821 — enabling Verdant to offer fertilization and weed control programs in-house instead of subbing them out.
NALP membership + ISA Arborist on staff
Verdant joins the National Association of Landscape Professionals and brings on a full-time ISA Certified Arborist. The arborist credential enables high-value tree work that residential mow-and-go competitors cannot offer.
First HOA contracts + commercial lane
Verdant signs its first three HOA management contracts (Brentwood, Franklin, Hendersonville). A separate commercial estimating workflow is built. Maria Castillo joins as Operations Director to scale routing.
Smart irrigation expansion
Verdant earns Rachio Pro and Hunter Hydrawise installer certifications. Smart-controller installs grow from 10% to 60% of new irrigation jobs in 18 months — homeowners see the water-bill savings and refer aggressively.
2,500-property milestone
Cumulative active and past properties cross 2,500 across Davidson, Williamson, Rutherford, and Wilson counties. Team reaches 24 crew members across four routes. First Nashville Lifestyles Best Of recognition.
Anna AI receptionist goes live
VantaWeb's Anna AI takes over inbound calls 24/7 — signing up new mowing customers, routing HOA inquiries to the commercial queue, scheduling irrigation startup and blowout, and capturing storm-damage emergencies. Spring-rush call capture goes from 35% to 99%. Average call-to-booking time drops from 14 minutes to under 3.
Part of this Valley, not just operating in it
Verdant has been on Nashville lawns long enough to remember when 12 South was warehouses and Franklin still had farms on Hillsboro Road. Being local is not a marketing line — it is where Sam coaches his daughter's soccer team in Brentwood on Saturdays and where Maria runs the Franklin Half Marathon every spring.
Community work is kept practical and repeatable, not performative.
Second Harvest Food Bank annual drive — Company-wide food drive every November. 2024 drive collected 2,100 lbs of non-perishables. Every crew member participates and the company matches contributions.
Habitat for Humanity Nashville partner — Free landscape install on two Habitat for Humanity homes per year across Davidson and Williamson counties. Donated materials sourced from nursery overage programs.
Belle Meade Library garden — Quarterly pro bono garden maintenance for the Belle Meade Library reading garden — pruning, mulch refresh, seasonal color, and irrigation service at no cost.
TN Nursery & Landscape apprenticeship — Three paid apprenticeship slots per year in partnership with the Tennessee Nursery and Landscape Association apprenticeship program. Five current crew members came through this pipeline.
Leadership
The people who set the standards every technician follows on every visit.
Sam Reyes
Founder & Operations Lead
TN-LND-047821NALP MemberTALA Board
20 years in landscape and grounds management, the last 15 as founder of Verdant. Sam started the company in 2011 after seven years working for a regional grounds-management chain — watching customers get shuffled between rotating crews, fertilization programs misapplied at the wrong time, and HOA accounts treated like an afterthought. He built Verdant around three commitments: same crew every visit, TN-licensed applicators on every chemical job, and recurring contracts that customers actually want to renew. Based in Brentwood.
Maria Castillo
Operations Director
ServiceTitan Cert.PMPNALP Operations Track
12 years in landscape operations, joining Verdant in 2014 after managing dispatch for a commercial facility services company. Maria oversees route planning, on-call rotation, recurring contract workflows, and the integration between Anna AI and Jobber. She introduced the spring-rush capture workflow and the policy that residential and commercial calls route through separate intake flows. Lives in Franklin.
Chris Tran
Lead Designer & Install Foreman
Landscape Industry CertifiedISA ArboristNALP LIC
14 years on Middle Tennessee installs, the last 9 with Verdant. Chris leads the design + install team and trains every new crew on plant selection appropriate to zone 6b-7a, drainage assessment before any softscape work, and the 1-year plant warranty protocol that has kept our reinstall rate under 5%. Based in Hendersonville.
The full field team
Every technician is a direct employee. Pesticide Applicator licenses are verifiable at tn.gov/agriculture.
Roberto Vasquez
Lead Mowing Foreman
TN-LND-052841NALP LICEquipment Safety Cert.
12 years experience
Tanya Nguyen
Irrigation Specialist
IA Certified Irrigation ContractorRachio ProHunter Cert.
10 years experience
DeShawn Harris
ISA Certified Arborist
ISA TN-7218ATCIA MemberANSI A300 Trained
14 years experience
Luis Morales
Hardscape Foreman
ICPI Paver Cert.NCMA SRW Cert.OSHA 30-Hr
11 years experience
Sandra Chen
Design + Install Lead
Landscape Industry CertifiedTN Nursery & Landscape Assoc.
9 years experience
Aaron Jones
Crew Member
TN-LND ApprenticeOSHA 10-Hr
3 years experience
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